Our mission
Living well and doing good are the same journey.
What began as a travel platform became a foundation. Our members wanted their spending to matter — so the house was built around the services they already loved.
Today, every membership funds our causes and unlocks curated travel, concierge, luxury fashion and lifestyle services across the Saoudi Hassani group of companies.
Our purpose is to arrange the finest experiences travel and luxury can offer — and to secure them at prices reserved for our members.
50%
of all our profits are donated to charity — every membership, every booking, every service.
Reported in our annual impact report each January.
What we stand for
01
Purpose
We exist for two things: the finest experiences for our members, and the causes their memberships fund.
02
Quality
Curated, personally-vetted services. No compromise on standards.
03
Community
A circle of like-minded members who believe in giving back.
04
Trust
Transparent operations, clear reporting, no hidden fees.
Small on purpose
8+
Causes supported
10
Countries reached
<100
Members
24/7
Concierge
Where the funds go
Education, health, opportunity and emergency relief. Each member receives a report detailing exactly how their contributions were used.
Apply for membership